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Archives for: April 2007

Paganello website

Why "Greatest"?

Well it starts with "the greatest play in Ultimate." This occurs when a player jumps from inbounds, catches the disc as s/he heads out of bounds, and throws the disc to a teammate before touching the ground. Thus their team retains possession and play continues. This is the greatest.

Additionally, Greatest and Ultimate are, in most cases, interchangeable to mean most high. Eventually, I plan to put some kind of marketing material that plays on all the different variations on this concept:

  greatest  ultimate  paramount
  champion  superior  supreme  pinnacle
  maximum
  choice  master
  chief  elite  prime  total  solid
  best  true  pure  king  peak  roof  full
  top  ace

The name is all about the mentality of thinking and BEING the greatest. Which brings me to the point that tipped the scale, Muhammad Ali! On his rise to break records for the youngest title holder ever, Cassius Clay claimed he is the greatest of all time. Then he backed it up by accomplishing the World Heavyweight Title against Sunny Liston in 1964.

The odds that Ali would win were 7 to 1!!! Then he became the most recognizable face in the world. So, I thought it was appropriate that the name of my company share in attitude as the Greatest Muhammad Ali!!

Besides all that, its the mentality of success. How could this not be the GreatestUltimate Marketing company?!

a quote from Richard Bach

Don't be dismayed by good-byes. A farewell is necessary before you can meet again. And meeting again, after moments or lifetimes, is certain for those who are friends.

See you all next year! At Paga 2008, year of the Rat!

video: walk from the Bikini Hotel to the Paga Beach!

General Demographics of Ultimate in the USA

First a little about Ultimate from the Ultimate Players Association website:

Combining the non-stop movement and athletic endurance of soccer with the aerial passing skills of football, a game of Ultimate is played by two seven-player squads with a high-tech plastic disc on a field similar to football. The object of the game is to score by catching a pass in the opponent’s end zone. A player must stop running while in possession of the disc, but may pivot and pass to any of the other receivers on the field.  Ultimate is a transition game in which players move quickly from offense to defense on turnovers that occur with a dropped pass, an interception, a pass out of bounds, or when a player is caught holding the disc for more than ten seconds. Ultimate is governed by Spirit of the Game™, a tradition of sportsmanship that places the responsibility for fair play on the players rather than referees. Ultimate is played in more than 42 countries by hundreds of thousands of men and women, girls and boys.

UPA Board of Directors Definition of the Sport of Ultimate

"What is Ultimate?" as defined by the UPA Board of Directors? The UPA umbrella is broad but does not cover every disc-related sport. The UPA Board of Directors believes that one key factor that defines Ultimate is that the players need to be the ones in control, even if it's a professional league, even if there are referees, even if it's played on sand with 4 players to a team. The definition developed by the Board at the 2001 Strategic Planning Meeting is as follows:
"Player defined and controlled non-contact team sport played with a flying disc on a playing surface with end zones in which all actions are governed by the 'Spirit of the Game™.'"

From the UPA's Ultimate Revolution blogsite:

•Overall membership has seen a 62% increase over the past 5 years.
•Since 2003, the number of women’s teams competing in the College Series has increased by 65%
•In 2002, there were 7,720 college members. Today there are almost 12,000.
•Youth membership has exploded: 342 in 2001; 4500 today!
•Since the inception of the UPA Coaching Clinic program, approximately 600 individuals have attended clinics in order to share Ultimate in their local communities.
•The College Championships have been on TV for the past 3 years thanks to a UPA partnership with CSTV.
•Ultimate became a medal sport in the 2005 World games – the first time Ultimate has been included on the program of an international multi-sport event.

Brett A McCall

Marketing Wizard, GreatestUltimate
Black Mountain, NC (just East of Asheville)
International Ultimate player since 1994
#17

Proud papa of three (Cyrus 1999, Eden 2002, True 2005)

Founder: Warren Wilson College and GreenMan (Asheville's Men's team).

Player: GreenMan; and NoTsuOh at Paganello.

Passions: Dance; Art; Family; Money & Investing;