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Well.. probably the most popular color of today's news, Chicago is covered in green this week. I am here for the Greenbuild conference. It has been an interesting conference with many many businesses positioning their products for the green building industry.
Most of the businesses are commercially focused. These businesses are simply following suite with the certification and standardization practices in the construction industry. I was most inspired and surprised by the diversity of the folks present at this conference. Usually, the typical attendee has been the hippy type green talkin' student. This conference brings more professional services type folks to the market: architects, engineers, contractors, developers, building owners, and of course the businesses who serve these professions.
It was enlightening to see where the market is saturated as well as the areas that are lacking. One of which is the pre-fabricated housing market... it was non-existent at this event. And, it seems to be non-existent in the market all together.
...I am hoping to make my way to the United Center for the Bulls/Pistons game!!
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