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Well it starts with "the greatest play in Ultimate." This occurs when a player jumps from inbounds, catches the disc as s/he heads out of bounds, and throws the disc to a teammate before touching the ground. Thus their team retains possession and play continues. This is the greatest.

Additionally, Greatest and Ultimate are, in most cases, interchangeable to mean most high. Eventually, I plan to put some kind of marketing material that plays on all the different variations on this concept:

  greatest  ultimate  paramount
  champion  superior  supreme  pinnacle
  maximum
  choice  master
  chief  elite  prime  total  solid
  best  true  pure  king  peak  roof  full
  top  ace

The name is all about the mentality of thinking and BEING the greatest. Which brings me to the point that tipped the scale, Muhammad Ali! On his rise to break records for the youngest title holder ever, Cassius Clay claimed he is the greatest of all time. Then he backed it up by accomplishing the World Heavyweight Title against Sunny Liston in 1964.

The odds that Ali would win were 7 to 1!!! Then he became the most recognizable face in the world. So, I thought it was appropriate that the name of my company share in attitude as the Greatest Muhammad Ali!!

Besides all that, its the mentality of success. How could this not be the GreatestUltimate Marketing company?!

posted by Brett | 04/24/07 | 01:22:37 pm | 61 views | Background

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